Press release

Presentation at the Ambiente, Frankfurt, 8 – 10 February 2008

For the Jamie Oliver brand, the Hague design agency Ontwerpwerk has designed a line of kitchenware.
These products will be introduced to the international consumer market at the Ambiente Fair in Frankfurt from 8 to 10 February.

Download photo Drainer Black
Download photo White Bowls
Download photo White Mixing Bowl
Download photo White Mixing Bowl detail
Download photo Knife

The line consists of bowls in different sizes, a colander, storage boxes, sealable measuring cups, cutting boards, a salt and pepper mill, knives and a knife set.
The products distinguish themselves by their sober design, functionality, quality and affordability. Ed Annink, partner at Ontwerpwerk, has created a timeless design which enhances the products’ sustainability.
 
The products have been manufactured in a variety of materials. The main material is melamine, a synthetic resin. Ontwerpwerk has a long experience with this material and its production techniques from designing the PLUS series for Designum.
The colander and the mixing bowls have a matte exterior; the inside of these products has a high gloss finish. They are available in black and in white.
The cutting boards and the knife set are made either of bamboo or polyethylene. The synthetic cutting board’s surfaces have two different colors; white for vegetables and black for meat.
The knives are manufactured in stainless steel with a tactile rubber (polyurethane) handle. The measuring cups and the storage boxes are made of clear san (a mix of polystyrene and acrylic).
 
The products will be available internationally mid-2008.
 
For more information: Ed Annink / Beleke Bagchus 0031 (0) 70 313 2020